Tips for marketing your business

Whether you are in the process of starting a new business or just trying to grow an existing business, marketing is an essential aspect. Here’s some basic advice on how to optimize your marketing efforts.

For beginners

Memorable Marketing Stories – Storytelling is important in business, and your marketing stories should interest and engage your audience. Take the time to research and work on your marketing strategies as they should not be rushed or overlooked. And make sure you know your audience before you embark on your marketing journey!

Develop a niche and target buyers in that niche, don’t try to serve everyone or you will end up serving no one. If you’re new to marketing, be sure to do a lot of homework and become familiar with terms like SEO (Search Engine Optimization) and content marketing.

Start business pages on Facebook or Yelp, as many potential customers search for businesses on sites like these to read reviews and gauge how trustworthy the business is. You should also encourage satisfied customers to share their experiences on these sites through reviews.

How to find your style

You can use free advertising tools – there are many free tools that you can use either on top of or alongside paid services. One such tool is social media. Promoting yourself on social media can improve your search engine positioning, you can directly engage with clients or potential clients and it is free to use if you don’t want to pay for their paid promotions.

A time-honoured marketing method is email marketing, and this is a great booster to use alongside your other initiatives. You need to collect contact information from people who visit your website and use their email addresses to target advertisements to those potential customers.

The most important thing to remember when trying different marketing methods is to monitor their success and double down on what’s working – once you’ve established your initiatives, pay close attention to the data and identify what’s working and what can be discarded. Don’t waste time and energy on ineffective strategies.

Seek outside help

You could hire a freelancer if you’re feeling a little overwhelmed and want professional, specialized marketing but don’t have the funds to hire a full-time employee. This also gives you some flexibility and you can just pay them for the work you need.

However, if you are reluctant to pay a specialist to do all your marketing, it is always advisable to hire experienced web designers from the best small business design firms to make your landing page exciting and engaging. A professional looking website makes all the difference.

Remember – it’s important to optimize your website for mobile viewing! The majority of internet users access websites through their mobile phone, and if it is difficult to use or doesn’t display properly, they are likely to give it up altogether.

Don’t forget to track your website analytics – there are a variety of free tools you can use to track who visits your website. When you or your freelancer build the website, make sure you use Google Analytics.

Photo of Tim Douglas out pixel