6 reasons why SMS marketing is a great way to promote your business

Brands know that communicating with their customers has a direct impact on the overall growth of their business. Therefore, they are constantly exploring different channels to connect with their clientele.

Short Message Service (SMS) or text messaging is by far one of the most effective ways to do this. More than 292 million people in North America use SMS, and companies that ignore this statistic do so at their peril.

The potential revenue that can be generated from mobile phone users simply cannot be ignored, which is why SMS campaigns have become an integral part of almost every company’s marketing strategy.

But what is SMS marketing? It is the use of text messaging to engage with a brand’s audience by sending promotional materials such as special offers, sales promotions and loyalty rewards. Customers can opt-in to receiving SMS marketing offers over the phone, in-store, or on the brand’s website. Once an individual has given their permission to receive text messages, they become part of that company’s customer database.

Today, various industries use SMS marketing to improve their business and provide a better customer experience. One example is real estate. Real estate agents use SMS marketing to send interested buyers listing information and links to book a viewing.

This practice saves time as prospects do not have to wait for the details they need about the properties they are interested in. This contributes to a faster and more efficient sale. If you want to find other ways to use SMS Marketing to boost your real estate career, just click here: http://www.proagentsolutions.com/real-estate-sms-marketing-software/

SMS marketing can also be used to promote other businesses. Here’s how SMS marketing can revolutionize the way you run your own:

The approach is personal

Before you can contact your customers and send text messages, you need to ask for their cell phone number. Otherwise, they may have to initiate the exchange themselves. In any case, you need your customers’ permission to contact them via SMS. This brings a more personal quality to the conversation and allows for immediate and intimate one-on-one interactions – something that many clients prefer to more formal and official business communications such as email.

Messages are short and simple

With a 160 character limit, text messages, especially for marketing purposes, must be concise. In a way, this makes them the perfect tool to easily and effectively target your audience. Through short messages, you can provide your customers with valuable information about special promotions, new products, contests and giveaways, opt-in surveys and voting.

You can also use text messages to send a code or link that directs customers to your company’s website or social media pages. Through these efforts, you can better encourage customers to engage with your business.

It has a high open rate

Text messaging is considered one of the most personal ways of communicating, as we usually reserve it for family and friends. This means that most people won’t hesitate to open and read an SMS without a single thought, regardless of who the sender is. Open rates for text messages can be as high as 98 percent within 15 minutes of delivery. Marketers then have a better chance of being noticed by their target audience when they use SMS.

Messages are very targeted

As a permission-based interaction, people who sign up for SMS marketing are often already interested in the brand. It also offers unmatched flexibility: you can personalize messages for each individual customer in your database, or send a bulk message to reach more people. Other specific SMS marketing strategies you can implement include promoting brand awareness and offering new products.

However, it’s important not to abuse the appeal of text messaging by flooding recipients with numerous messages. Instead, limit your text messages to 2-4 messages per month to avoid upsetting your customers.

It performs better than other marketing channels

Since text messages have a high open rate, they are a more effective marketing tool compared to Facebook and push notifications. In addition, SMS marketing can lead to higher retention rates and thus deliver a more successful return on investment (ROI). While it is clear that SMS is superior to other channels when it comes to getting noticed immediately, it is even more successful when combined with other channels such as social media and email marketing services for a holistic marketing strategy.

The results are easy to monitor

Efficient measurement of results not only determines the success or failure of your marketing campaign. It also offers insights on how to improve your approach to resonate better with customers. The signup process for SMS marketing can help you build a customer database of personal information that includes their demographics, interests, and purchase history — all things that can be used to improve your products and services.

SMS marketing can also be integrated with customer relationship management software, allowing you to measure the performance of your SMS campaigns in real time. You can then use the results to adjust or improve your strategies accordingly.

There are several benefits of using SMS marketing to promote your brand. It helps keep your business relevant with existing customers while reaching potential customers. The next time you develop digital and mobile marketing strategies, remember to include SMS marketing for a successful campaign.

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